In my latest article for the April 2025 edition of Corporate Investment Times, I take aim at one of the most ingrained habits in business: watching the competition.
For decades, leaders have been told to keep a close eye on competitors—to study their moves, respond to their strategies, and benchmark against their success. But here’s the truth: when you’re constantly reacting to what others are doing, you surrender your ability to lead. You trade vision for imitation.
True innovation doesn’t come from trying to outdo what already exists. It comes from imagining something new. It comes from clarity of purpose and the courage to build in a different direction.
In a world obsessed with comparison, the real competitive advantages are clarity and focus. They’re harder to measure than market share, but infinitely more powerful.
This piece is a call to action for business leaders, founders, and strategists: Stop benchmarking. Start building. The companies that will shape the next decade aren’t looking sideways. They’re thinking forward.